Sponsorships and official partner programs are the pinnacle of activation for maximizing your brand's marketing efforts. Official partners receive promotional rights within a mutually defined category with the opportunity for on-site and in-market promotions, marketing collateral referencing marketing partners of the Finger Lakes Wine Festival, and much more. Learn about what it means to join the Watkins Glen International family of corporate partners today!
Corporations and organizations are scattered among the wineries, craft purveyors, and food trucks at the Finger Lakes Wine Festival, interacting with thousands of potential customers as they explore the Watkins Glen International grounds.
Many present contests, giveaways, or product trials throughout the weekend to capture the attention of guests. Nothing can replicate or replace organic engagement, and being a display partner at the Finger Lakes Wine Festival is no exception.
One of the most effective ways of getting in front of potential customers is doing just that. The massive footprint of the Finger Lakes Wine Festival presents multiple opportunities to stamp high-traffic areas with your company's brand.