Sponsorships

Sponsorships and official partner programs are the pinnacle of activation for maximizing your brand's marketing efforts. Official partners receive promotional rights within a mutually defined category with the opportunity for on-site and in-market promotions, marketing collateral referencing marketing partners of the Finger Lakes Wine Festival, and much more. Learn about what it means to join the Watkins Glen International family of corporate partners today!


Cindy Lewis-Black
Director, Partnership Management
607-535-3355
clewisblack@theglen.com

On-Site Displays

Corporations and organizations are scattered among the wineries, craft purveyors, and food trucks at the Finger Lakes Wine Festival, interacting with thousands of potential customers as they explore the Watkins Glen International grounds. 

Many present contests, giveaways, or product trials throughout the weekend to capture the attention of guests. Nothing can replicate or replace organic engagement, and being a display partner at the Finger Lakes Wine Festival is no exception.   

Cindy Lewis-Black
Director, Partnership Management
607-535-3355
clewisblack@theglen.com

Signage

One of the most effective ways of getting in front of potential customers is doing just that. The massive footprint of the Finger Lakes Wine Festival presented by Yancey's Fancy New York's Artisan Cheese presents multiple opportunities to stamp high-traffic areas with your company's logo.

Rob Roessel
Senior Manager, Corporate Sales
607-535-3351
rroessel@theglen.com

Advertising

All guests of the Finger Lakes Wine Festival are encouraged to download the Watkins Glen International app (available on iTunes and Google Play) to help enhance their event experience. Within the app, users can rate and document their tasting experience with each winery, view a festival map, check out the schedule, and much more. Our corporate partners are getting involved, too, by placing digital adds on our rotators throughout the app itself. This is among our newest opportunities, so don't wait until our ad space is filled!

Deserai Diffenderfer
Account Executive, Partnership Management
607-535-3454
ddiffenderfer@theglen.com